Drinking Triptych

One

Save a few coveted sips of my dad’s beer and the occasional glass of wine doled out on Thanksgiving or Christmas, I did not consume much alcohol as a teenager. I didn’t exactly hang out with a drinking crowd at school; in fact, I sincerely believed getting drunk led to nothing but getting sick. At 17, I witnessed one whole side of my extended family get plastered at a relative’s 50th birthday party held at a local tavern. I was fascinated and more than a little amused by this mass-inebriation—at one point, my much older cousin Denise (she babysat me often in my youth) stood before me next to the bar, sloshed and repeatedly uttering, “I love you Christopher” in a zonked but still empathetic voice—but I had little desire to participate in it.

Still, my first act of alcohol transgression occurred not long thereafter. One afternoon, out of immense frustration at my parents for some injustice I can no longer recall, I stormed down to our basement where we kept an old fridge almost exclusively packed with beverages. Beyond twelve ounce cans of caffeine-free Diet Pepsi and assorted fruity flavors of Jolly Good and Graf’s soda (both regional generic brands) sat tall amber glass bottles of my dad’s beloved Michelob. I reached for one before realizing I had nothing nearby to open it with. I then spotted two lonely aluminum cans of Miller Lite sitting at the back of the shelf, which my parents must have purchased for guests (or perhaps a guest had brought them to us.) I hastily grabbed one, locked myself in an adjacent junk room, sat down amongst mildewy cardboard boxes packed with elementary school homework and art projects and, yearning to rebel and defy, began to chug.

As I mentioned, it wasn’t my first taste of the stuff, but I could sense my face twisting into shock at the relative sourness of so much beer at once. I kept swallowing it down, convincing myself it tasted great! I was practically an adult, after all! Of course, it was actually pathetic—I couldn’t even finish the whole can. I didn’t know where to dispose of it: my mom was too close by, just up the stairs, in the kitchen on the other side of the hallway door. My dad, meanwhile, was out mowing the lawn, so I couldn’t walk right past him back to the alley to drop the can into the big blue recycling bin near the garage. Besides, where would I dump the remaining brew I could not bear to finish?

I ended up just leaving it in the junk room, hidden behind the dust-coated, lower partitioned shelf of a round wooden table that once sat in our living room. Neither of my parents ever frequented the aptly-named junk room, which primarily housed my childhood detritus. This plan worked—later that week, when no one else was home, I poured the now-warm liquid left in the can down the kitchen sink, crushed the can by stomping on it and discarded it in that recycling bin, strategically placing it underneath an empty container of Grape Hi-C. I had pushed the desire to clandestinely drink a beer entirely out of my system (at least until I was legally old enough to do so.)

Two

Six months before turning 21, I got no-holds-barred, shitfaced drunk for the first time. I had come back from a late summer road trip from Milwaukee to Minneapolis with two friends, John and Joe. We had driven up there to visit Sara, another high school friend who was attending the University of Minnesota. It had been a somewhat contentious few days, getting caught in a violent rainstorm on the way up, having difficulty finding Sara’s apartment (mixing up the city’s numbered streets and avenues) and just generally getting sick of each other’s company after having spent so much time together in close quarters.

The trip’s best part was when Sara got into a fight with her boyfriend, giving the three of us, along with Sara’s laid-back, Beatles-loving roommate Dea (we quickly bonded over a mutual affection for Abbey Road) an excuse to get out of their shoebox apartment. None of us were of legal drinking age or possessed fake IDs, so we walked over to Joe’s tan Nissan, parked blocks away in a public lot and drank equal parts Captain Morgan’s Rum and Coca-Cola out of a Thermos. After roughly the equivalent of two cocktails, we all felt much, much better. Collectively sucking the Thermos dry, we stayed up late into the night, stumbling all over the massive and seemingly never ending U of M campus.

In the light of day, visiting the Mall of America and slumming around student ghetto Dinkytown didn’t carry the same otherworldly appeal, so the three of us headed back to Milwaukee a little early. Upon our arrival that night, John proposed we stay over at his house, as his parents and younger sister were all out of town and we’d have the place to ourselves. Furthermore, he claimed we could partake of *all* the alcohol in the house, as his parents had supposedly “stopped drinking” and certainly weren’t going to ever touch all this leftover booze. Why, it’d just go to waste! Obviously, it sounded too good to be true but as a naive young adult, I thought, “Well, if John says it’s okay to drink his parent’s stash, then it must be all right!” It’s also likely the rarity of FREE BOOZE clouded my judgement a bit.

We kicked off the evening sipping Captain’s and Cokes while watching Pump Up The Volume, the first of three videos we had rented from the neighborhood Blockbuster. After running out of rum, we switched to Jack Daniels for a bit before downing shots of a sickeningly sweet, strawberry-flavored malt beverage called Tequila Rose. Popping Killing Zoe into the VCR, I could barely follow along with this grim, violent thriller, but it didn’t matter because the three of us were so pleasantly bombed. We’d take frequent breaks from the movie, standing around the kitchen table, John incessantly pouring the thick, pink, mucus-like liquid into three shot glasses. We’d raise them up and toast to ourselves, to our friendship, and to liquor itself!

Killing Zoe having ended, John brought out a half-chilled champagne bottle he had secretly stuck in the back of the fridge earlier. We were about to pop the cork right there in the kitchen until Joe raised his hand and, in a brief moment of clarity, suggested we’d better do it outside in the backyard so that it wouldn’t hit anything important (including ourselves.) We happily shambled outside and, with a faded yellow dishtowel in hand, John aimed the bottle towards the neighbor’s yard. On the count of a three, a large POP! and our drunken cheers filled the 2:00 AM air, the cork flying off over a chain-linked fence into oblivion, never to be seen again.

We began our third movie, the surreal, hyperactive comic book adaptation Tank Girl, which was entirely fitting ’cause by then, we were all pretty tanked. The three of us sat next to each other on the living room floor, Lori Petty and a pre-fame Naomi Watts in front of us, an overstuffed couch at our backs, and passed the champagne bottle back and forth rather than pouring it into glasses. We came up with a game we thought to be ingenuous: each time a character in the movie drank something, we’d each have to take a swig out of the bottle ourselves. After four or five swigs a piece, this rapidly devolved into “Each time any character does anything, we all have to take a drink.” I don’t remember if we finished the bottle, but I do believe that all three of us passed out before the closing credits.

The next morning, we all had severe hangovers, but amazingly, no one had gotten physically sick. John never mentioned if he ever got into trouble for raiding his parents’ liquor cabinet, and I never thought to ask him about it. However, later that day, still considerably hungover, my mom and I were in the car on the way to the supermarket when we passed a ginormous billboard for Tequila Rose, of all things. “What’s wrong with you?,” mom asked as I audibly groaned at sight of the ad. I couldn’t tell if she knew what I had been up to the night before; I just glumly replied, “Nothing; I have a headache.”

Three

That I was able to feel so (temporarily) good without puking my brains out held a certain appeal; also, I could easily handle a headache. Throughout my remaining college years, I drank like this only a handful of times. I never really set out to get bombed; it’d usually happen whenever booze was available, like the house party my roommates had the weekend before the start of senior year—they insisted on purchasing a keg of Busch Light, and since I was paying for 25% of it, I figured why not partake. It was putrid stuff, only a fraction better than Milwaukee’s Best (aka “The Beast”) but as with most alcohol (particularly the cheapest stuff), it really wasn’t all that bad after the sixth or seventh plastic cup of it.

This sort of thing would happen maybe twice a year, and I was proud of being fully able to hold my booze. I kept this (no matter how dubious) streak going until after I moved to Boston for grad school. My first year there on the last weekend in March, temperatures suddenly spiked into the low ’80s—surreal for sure, made even more so since apparently there had been a freak April Fool’s Day blizzard the year before. One of my classmates threw a party at her place, a sprawling complex near Brookline Village. Until that point, Winter had stubbornly lingered as it tends to do in New England. I’d spent far too much time holed up in either my Allston bedroom or BU’s Mugar Library and I was ready to let off some steam, wanting to embrace this sudden good fortune of Summer-like weather without a care of any potential consequences.

My fatal flaw was not necessarily in how much I drank, but in what I all consumed. In the song “Tubthumping” an unlikely hit that previous fall by the Anarchist Britpop collective Chumbawumba, there’s a part where a chipper male vocalist tauntingly half sings/half raps,

“He drinks a Whiskey drink, he drinks a Vodka drink
He drinks a Lager drink, he drinks a Cider drink!”

This is more or less what I did that night, perhaps substituting rum for the whiskey. Also, you know that old saying, “Liquor before beer, never fear; beer before liquor, never sicker”? Well, at that point, tragically, I had not. I may have begun with a Woodchuck hard cider as we all hung out in the courtyard, taking advantage of the comfortable temperatures. After some neighbors complained about the noise, we moved inside where I may have moved on to my beloved Captain’s and Coke, or maybe a Cape Codder (vodka with cranberry juice to you non New-Englanders) or even a glass of cheap red wine.

I can’t remember the exact sequence of events, but somewhere deep into the night, in the middle of a crowded living room surrounded by fellow partygoers, I suddenly began vomiting all over myself onto the floor, hopefully not onto other people (although the odds were likely not in my favor.) Some shadowy figures quickly guided me into the bathroom, where for what felt like hours, I continued unceremoniously emitting everything I had consumed over the past few hours into the toilet, occasionally pausing to rest my head against the cool, white ceramic tank.

The next thing I knew, I was sitting in the passenger seat of a film production student’s big black minivan, holding a large black trash bag in front of me, giving the driver directions on how to get back to my apartment. Pulling up to my place, I thanked him profusely and stumbled into the building, waking up my roommate Miles (who used the living room as his bedroom, turning a two-bedroom unit into three) and flopping down on my mattress, which, further disorienting me, was right on my bedroom’s floor—I had disassembled my bed frame earlier in the week to make room for some classmates to come over and watch a movie. I passed out almost instantly, my gas permeable hard contact lenses still in my eyes.

I woke up the next afternoon with a hangover worse than the one at John’s house three years before. My left contact was still in my eye; the right one had fallen out and seemingly vanished into thin air. I eventually pulled myself together and in the still unseasonably warm weather, rode my bike down to the Esplanade. I sat on a bench overlooking the Charles River for an hour or so, feeling disheveled and ashamed. Turns out, my actions from the night before did have consequences, and I’d have to face them. I’d later call up the party’s host, leaving a message on her answering machine, sheepishly apologizing for puking all over her apartment. That Monday at school, when I passed a classmate in the hall who had also attended the party, he immediately shunned his face from mine rather than return my friendly greeting, as if he could no longer associate with me, the Drunken, Vomiting Pariah in public.

However, I’d come to learn that what I did wasn’t so unusual or especially shameful. Within a few days, the shunning classmate returned my hello again as if nothing ever happened. I’d see others get shitfaced drunk in public all the time and chuckle to myself but also understand this is simply a Thing That Happens—obviously not good if it happens all the time, mind you, but I no longer needed to fear it: I literally partied ’til I puked, and I had survived. Of course, that wasn’t my last time ever getting shitfaced drunk; admittedly, it wasn’t even the last time I ever puked in public. Still, these days, like most responsible, non-alcoholic adults, I prefer the drowsy buzz of a well-crafted cocktail or two over drinking just to get drunk. Although I wince a little whenever I think back to that time I was the life (and death) of a party, I’m mostly thankful I had that experience. It was a foolish act, for sure, but also strangely liberating, all at once throwing caution to the wind, even if I ended up also being gloriously three sheets to it.

Ice Cream Man

The summer I turned sixteen, my parents informed me I was to get a part-time job. No longer could I spend all my days watching three-hour blocks of I Love Lucy reruns or setting off on rambling, endless bike rides all over town. Time had come for me to make a living, or at least earn some spending money beyond a weekly chore allowance (and the very occasional babysitting gig.)

Luckily, I had plenty of entry-level employment options within walking distance from home. I could stock shelves at Sav-U supermarket or Payless Shoes Source, bus tables at B&B Lounge, expose myself to a variety of chemicals at Wolf’s Dry Cleaners—there was even a fish market I could work at, although it emitted an odor one could smell from up to a block away.

Such potential first jobs barely crossed my mind, however, for I was fortunate enough to live close to both a frozen custard stand (for the unfamiliar, frozen custard is richer, fattier ice cream freakishly more popular in Milwaukee than most other cities) and a Baskin-Robbins 31 Flavors. The former, named General Custard’s (“Food Good Enough to Make a Stand For!”) was a block closer, but also a burger joint. Not wanting to return home reeking of grilled onions and meat every night, I gravitated towards the Baskin-Robbins, which had been in its long, narrow storefront location since before I was born. In addition to loving the stuff (oh how I would anticipate what each Flavor of the Month would be when I was a tyke!), scooping ice cream was also something I knew I could probably do, even with my total lack of experience.

The last week of May, I walked the two-and-a-half blocks over there to ask if they were hiring. Stan, the ancient, white-haired man behind the counter whom I’d later find out had owned and operated the franchise for over 25 years, handed me an application. I could have filled it out at one of the three tables (all of them encrusted with traces of sugar, butter and cone) to the right of the gleaming display freezers stacked with nearly forty different three-gallon ice cream tubs; instead, I took it home, completed it very carefully and brought it back the next day. Stan was still there, tallying up the afternoon’s sales, printing an almost comically long receipt from the cash register. He browsed over the application, and asked when I’d like to work my first shift. I told him I’d be out of school next week. “Come in Wednesday at 3:00 PM,” he responded in a guttural smoker’s rasp I’d soon know very well.

I had done it! I was going to scoop ice cream and furthermore, make money doing so! How cool was that? Apart from my folks, I told no one else of my summer plans; I didn’t want to jinx my good fortune. Of course, being a newbie to the workforce, I had no clue what to expect, but I didn’t care—I found a job right near my house, and I suspected I’d be able to eat a lot of free ice cream there too.

That following Wednesday, I made sure I arrived at the shop minutes before 3:00. As I opened the door, Stan looked up from behind the counter and regarded me as if I was merely another customer, asking, “Whadda you want?”

Caught off guard, I hesitated, “Uhh, it’s me. Chris… your new employee?”

“Ach! Come on back,” he grumbled. I followed him behind the counter and into a rear room partially concealed from the public via two swinging half-doors not dissimilar from those separating the kitchen and dining room in my Aunt Judy’s suburban ranch home, only these were painted the color of Pepto Bismo. Beyond them sat shelves haphazardly stacked with all the crap Stan never threw away: piles of old promotional banners, faded flavor labels, assorted paper and plastic goods like napkins and straws and a somewhat tarnished array of ice cream cake decorations, from frostings and sprinkles to a rainbow of sugars. Along one wall sat a couple of upright and top-opening white freezers populated with brand-new ice cream tubs waiting to take the place of those sitting in the display cases out front after their depletion.

Stan handed me a polo shirt the same color as the swinging doors and an outsized thick plastic binder that was the Baskin-Robbins employee handbook. He ordered me to put the shirt on, sit down at the desk next to the cake decorations and read the book. He then returned to the front of the store to wait on customers, tally up sales and whatever else it was he did all day. I dutifully sat there, scanning the handbook cover-to-cover, learning everything one could possibly know about scooping ice cream and exhibiting good customer service.

At least thirty minutes passed before Stan came back through the swinging doors and bellowed, “What, are you sleeping?” He gestured me to follow him out front, where he showed me how to use the ice cream scooper, craft such delicacies as a fudge brownie sundae or a banana split, run the cash register and use a waffle iron and a spherical wooden tool that formed the freshly made waffles into cones.

Within an hour, one of my co-workers arrived, also named Chris and also Stan’s grandson. Two years older than me, this other Chris had worked there for some time; as Stan left to go home for dinner (he also lived in the neighborhood), his grandson would continue my training. The other Chris was fun because he was a smartass and a co-conspirator. That first evening, when it came time to get ready for closing, he showed me the bathroom in the back where I’d prepare the mop to clean the store’s tiled floors. Next to a rusting sink and a mirror desperately in need of a streak of Windex was a slightly cracked sign from the Milwaukee Health Department: in funky, early ‘70s-style lettering, it said “Wash Your Hands,” the words actually rendered within the shape of a hand. Directly underneath it, a plastic shelf held a yellowed, dusty bar of soap.

“You know, the soap’s older than that sign,” the other Chris remarked. I nearly believed him.

In those hours when it was just us two Chris’s at work, we had a blast—especially in the colder months as up to an hour would often pass by without a single customer. We’d hang out in the back room, rummaging through piles of old stuff such as a poster for “Monte Carlo Stripe” (a flavor inspired by the long-forgotten 1977 flick Herbie Goes To Monte Carlo), making note of such peculiar stock as a cardboard box of Maple Nut topping stamped with a then-six-year-old expiration date. Whenever the front door opened, the other Chris would suddenly snap to attention and proclaim, “INCOMING!” (a M*A*S*H reference), our cue to emerge from the back room and actually do some work.

I certainly enjoyed working with him far more than my other co-workers, two guys both my age. Frank, who wasn’t much for conversation, had started working there only weeks earlier but never failed to lord this sort of dubiously-won authority over me. When not telling me what to do, he sat next to the rear counter, doodling in a well-worn spiral notebook. Joe, on the other hand, might’ve been less friendly than the other Chris, but I appreciated his droll demeanor. A regular customer who lived three doors down would come in at least once a week and always order the same thing: two scoops of chocolate chip topped with hot fudge. During one of his visits, Joe said to me, quietly and pointedly, “I’ll take care of Monty Clift over there.” At the time, I had no idea who that was; in retrospect, Joe’s assessment of this handsome, if somewhat creepy guy was spot-on.

Joe could be a co-conspirator as well. Once, we were in the store alone together when an obscenely large, hairy, yellow-brownish rat emerged from under the rear counter. I quickly ran into the back and grabbed a broom, but before I could return to the front, we suddenly had customers (INCOMING!) whom thankfully did not see the rat behind the display cases. Joe quickly put his hands up in a “NO! NO!” sort-of-way at me to prevent the customers from witnessing me running out with a broom in hand (was I planning on sweeping the rat away?) Luckily, the vermin soon disappeared back under the counter and we never saw it again.

I can only imagine what one of our customers would’ve done upon seeing a rodent in the store, for many of them were nuttier than the massive plastic container of macadamias we had for a special Hawaiian-themed sundae. Baskin-Robbins was where I learned the actual cardinal rule of working in retail or food service: contrary to popular belief, the customer is hardly ever right, but it’s polite and often expected to let them think they are. The mother and daughter who sample a dozen different flavors and then leave without buying anything? The middle-aged man who asks for a scoop of “Blue Chocolate Chip” (meaning our most popular flavor Mint Chocolate Chip, of course) two minutes before closing on a Saturday night, the floors all mopped and chairs upside down on the table tops? The wispy young couple whom, upon inquiring how long we’ll have Bubblegum ice cream and, after being told just for the next two months, whining, “For the whole year???” All of ‘em wrong to various degrees, but not yelled at, turned away or (openly) made fun of by me and my fellow scoopers.

A few customers made this exceedingly difficult. I’m thinking of the clueless woman who asked me, “Is this your first day?” as I stood there, the only employee at the store, my right hand bleeding profusely from a mishap with our nefarious cake-cutter as I could not help but betray my impatience with her ninety-nine questions about the display freezer full of prepackaged ice cream quarts and pints. Even better was the lady to whom I accidentally served a scoop of Fudge Brownie when she had asked for Chocolate Almond (they looked almost identical.) Whereas you or I would likely just say, ‘Hey idiot, this is the wrong flavor,” she took a seat at a table, ate her ice cream cone and spat out all of the brownie pieces into a napkin. She then left this napkin full of masticated food bits on top of the counter right under my nose and said, “I don’t remember these being in Chocolate Almond,” and left. I believe I was literally speechless for the first time in my young life.

I suspect Stan had seen it all. I didn’t know much about his past, although the other Chris once disclosed he had worked as an ambulance driver (!) before he bought the franchise. Stan was a constant presence, opening and closing the store every day and night, usually handing off the reins to his young male scoopers for hours in between. His equally ancient wife Adeline would occasionally come in to help decorate ice cream cakes. She was quiet but nice enough, her most distinguishing feature being her two-toned hair (as my mother described it), probably due to a messy dye job. Although he was a crotchety old fart, Stan knew what he was doing as a manager—he would have had to, given that he’d been running this franchise and presumably turning a profit for nearly three decades.

Still, Stan had his own share of quirks. Every night, he’d prepare a sink full of soapy water to prep rags for wiping down all the counters and tables. The water was always SCALDING HOT, as I discovered the first time I stuck my hand in it. In time, I’d come to prep it exactly that way, with the other Chris once reaching in for a rag and exclaiming, “Hey, that’s STAN hot!” He also loved contemporary country music (he was of the age where you’d expect him to be more into big-band oldies or polkas) and regularly used such dated colloquialisms as “darn-tootin’” and “cotton-pickin’”.

Stan once even ended up on the 5:00 news: that first Christmas Eve I worked there, I was home in my bedroom when my mom called out, “Hey Chris, your boss is on TV!” Running over to the living room, I learned from our television that some guy had taken a massive cement truck for a joyride and ended up crashing into Stan’s garage, mere blocks away from my own house. Adeline showed up at the store days later, a few yellowed bruises on her face. “I guess you heard we had a dramatic holiday this year!” she remarked with folksy understatement of the sort one often encounters in the Upper Midwest.

As the lowest on the store’s totem pole, I must have worked those first ten or fifteen Saturday nights in a row before I finally asked Stan if I could have the next one off. He gave it to me, but he also occasionally gave me a rough time. More than once, he pulled me aside and said, “Y’know, I’ve had people ask me, ‘Why doesn’t that young man of yours ever smile?’”, insinuating I was the sullenest of his four teenaged scoopers. The accusation always maddened me because I suspected it was the dour Frank they were talking about, but I wasn’t comfortable shifting the blame over to him, which would be akin to tattling. It bugged me, but I learned to put it aside. Initially, the job’s benefits far outweighed any of these frustrations: free ice cream, for sure, but also a lot of autonomy—particularly on winter weeknights, when I’d be the only person at the store. I’d sit in the back, do my homework, and occasionally watch a 13” black-and-white TV while my mom would swing by with TV dinners and fast-food takeout, since my usual shift would go from 4:00 to 10:00 PM, not allowing me to leave for a meal break.

However, little things began gnawing away at me. The other Chris left for a stint in the Army (INCOMING!) and Stan never replaced him, resulting in more work for all, but also additional shifts spent in close quarters with no one to talk to but Frank. I remained the new guy more than eighteen months after I started; I was also getting paid less than minimum wage, which I was too green and meek to do anything about. When I once asked the other Chris how come we were paid so low, he said, “Oh, that’s because the job is agricultural,” some hot garbage I could never confirm or deny given this was the age before Wikipedia (or the Internet, even.)

As the next summer came and went and I entered my senior year of high school, I grew to loathe those six-hour weeknight shifts, the measly pay, the same three co-workers in different permutations, the waffle cone maker that never failed to burn my fingers, the endless parade of customers asking to taste this flavor and that flavor on the little pink sampling spoons we had in abundance. I had particular contempt for the plastic cutout of a giant, grinning anthropomorphic pink spoon hanging over the doorway to the back of the store—Baskin-Robbins’ half-baked idea of an unnamed cartoon mascot (Spoony? Scoopy?) I’d look up at it and think, “What are you so happy about?” and picture it accidentally falling off the wall, hitting Frank in the head.

The final straw came in January. One otherwise unremarkable evening when I was in the back searching for a new tub of Jamoca Almond Fudge, I heard a sudden THUMP. Looking out, I saw that Stan had accidentally dropped an opened, full tub of Cookies N’ Cream face down on the floor behind the counter. He proceeded to pick it up and place it back in the display case without so much as wiping any residue from the exposed surface. Once again, I was speechless. When he wasn’t looking, I examined the tub for hints of dirt or crumbs or other floor particles but couldn’t detect any (of course, Cookies N’ Cream can conceivably mask such stuff.)

That night, I decided I’d give Stan my two-week notice. I didn’t want to work there anymore and the Cookies N’ Cream fiasco was only part of it. I had four months left of high school and was just beginning to open myself up to the world. Over the past year, I’d discovered how much fun it was to hang out with friends and have a social life instead of watching TV every night. The idea of spending most of my evenings and weekends sequestered in a half-dead ice cream parlor for four bucks an hour was none too appealing; I estimated I wouldn’t be giving up much in terms of spending money. I’d worked my first real job, but it was time to move on and enjoy my newfound social life—I could always look for another job come summer.

When I told Stan of my plans, he didn’t say anything, just a near-quiet harrumph as he continued refilling the hot fudge dispenser. My last day ended up being the last day of January with just Stan and myself at the store. We had no tearful goodbyes or any goodbyes at all, period—after mopping the floor and wiping down the counters and tables, I hung up my pink polo shirt for the last time, and walked out into the chilly air, taking the five-minute route back home I had walked hundreds of times over the past two years.

Exactly two weeks later, whizzing past the store with a buddy on our way to the movies (see, I was socializing!), he remarked, “Hey, this morning in church, they said that the ice cream guy died.” Upon hearing this, I’d like to think I turned as bright white as the painted exterior of my mother’s Grand Am that I was driving.

“WHAT?!”, I responded, “You mean STAN?!!”

“Yeah, you know… the ice cream guy!,” he replied, not knowing I’d worked for the man until very recently. Somehow I managed to maintain control of the car, not pulling off to the side of the road as we headed to the Skyway Cinema to see Groundhog Day. The next morning, I phoned St. Helen’s rectory and the secretary confirmed that Stan’s funeral was scheduled for noon that day. I didn’t ask about the cause of death and never found out, too embarrassed to call up the store, much less inquire in person. I assumed it was something like a heart attack or a stroke—the man was in his late ’70s, after all. Even though I rationally knew I didn’t cause Stan’s death by quitting, I couldn’t help but feel incredibly guilty at the unfortunate timing.

I happened to have off from school that day, President’s Day. My mom and I talked about attending the funeral but I decided I’d rather not have to face Stan’s family or my ex-co-workers. She said to me, “Can you imagine if that big pink spoon hanging over the doorway had shown up at church? He’d probably wave and say, ‘Bye, Stan! I’ll miss ya!’” I could always count on her to lighten the mood.

Stan’s family kept the franchise running for a few more years; it was a pizzeria after that for some time. It currently houses a tortilleria, or tortilla factory, reflecting the steady influx of Latinx people over the past two decades into this formerly overwhelmingly white neighborhood. That summer after finishing high school, I worked the first of a series of entry-level retail jobs that paid marginally better than Stan did, but I never liked any of them as much. I now know I left Baskin-Robbins a little hastily—I could’ve easily stuck it out for another six or seven months before beginning college (I commuted downtown to Marquette University that first year, so I could’ve stayed even longer.) Still, I acquired my first taste of what it was like to have a job. As with that infamous mother-and-daughter duo who tried a dozen different flavors without buying a single thing, I just had to sample other jobs and find out what type of work I was and wasn’t suited for; in the latter category, that was my next job, a first (and to date, last) foray into real food service, bussing tables at a chain buffet joint.

Stan was far from the best boss I ever had, but with decades of work experience behind me now, I can at least appreciate what the ice cream man accomplished. Yes, his franchise was part of a massive international chain, but by the time I arrived there, Stan’s constant, long-term presence had turned it into something more like a neighborhood institution. On those rare occasions when I get a scoop at a Baskin-Robbins (there aren’t too many in New England, where I now live), I always tip my pink plastic spoon to him.

Formerly, Stan’s Baskin-Robbins. RIP.

WVTV Commercial Compilation From 1979!

So much to say about this montage of local and national advertising that ran on then-independent Milwaukee TV station WVTV (despite what the heading says, it was never an ABC affiliate, although it’s presently the CW) on May 5, 1979. I was too young (age 4) to remember seeing this firsthand, although a couple of these lingered long into the ’80s.

0:56 – TACOTACOTACO BELL! (also, “The Fresh Food Place”, eh?)

1:06 – It’s like every single key pressed on this primitive calculator emits a stab of agonizing pain.

2:27 – Whoa, lady! Bar soap scintillating enough to induce cartwheels.

2:47 – TAKEALOOKAT THOSE GINORMOUS CANS. Sorry, but Jolly Good just wasn’t as great a local generic soda as Graf’s.

3:43 – It’s not so much the claymation Jimmy Durante (who wasn’t even dead yet – did he approve this abomination?) but the demented grin Larry Balistreri makes as he picks up the little figurine that translates into Nightmare Fuel.

5:29 – First Wisconsin Bank presents: A Cornucopia of Authentic Wisconsin (sorry, “Wes-cahn-sin”) Accents!

7:38 – I swear True Value commercials looked and sounded exactly like this well into the ’90s.

8:55 – “Laz-o-curve Thrusters” (Thank you, Star Wars.)

9:38 – Woolworths (celebrating its centennial) and Mickey Mantle! Both will be dead in less than 20 years!

10:49 – Nice to know Don Ameche (he’s from Kenosha, don’t ya know) would go on to win an Oscar for Cocoon years after appearing in these sorts of ads.

13:12 – The Ernie von Schledorn jingle! I’ve been scouring YouTube for this for years. Loses points for not including Ernie’s spoken coda, “Who do you know vants to buy a car?”

16:31 – It’s Bon Iver’s dad! (“Ah… milk!”)

18:02 (and 21:08) – I’m old enough to faintly remember when Marc’s Big Boys looked like this (heck, I’m old enough to remember Marc’s Big Boy.) Also, there’s something positively Christopher Guest-like about these interviews.

19:03 – Let’s go back when commercials could reasonably look like they cost twenty bucks to produce (“Brother John’s, next to Gene’s…”)

20:38 – Mel Frickin’ Schlesinger (and his annoying little bird)! In my mind, I auto-associated the word “Schlesinger” with cars well into my twenties.

Really, the only thing missing from this stupendous collection is an ad for Gordon (Gordon, Gordon) Furniture, and maybe one for Tadych (skip to 2:01) too.